I believe in continuous learning and validated skills. Below are the certifications and training programs I've completed to master performance marketing. Each represents dozens of hours of study and practical application.

🏆 CORE METHODOLOGIES & ADVANCED STRATEGY

CXL Institute - Elite Marketing Education

Industry-leading training in data-driven marketing methodologies

Minidegrees & Comprehensive Programs:

  • Digital Analytics Minidegree - GA4, GTM, Looker Studio, Data Storytelling

  • Paid Media Bundle - Google, Meta, LinkedIn Ads, Experimentation

Strategic Specializations:

  • Heuristic Evaluation & UX Analysis

  • Landing Page Optimization & A/B Testing

  • CRO for eCommerce Growth

  • Sales Copywriting & Product Messaging

  • Consumer Psychology & Behavioral Analysis

  • Strategic Analytics Framework for GA4

  • Project Management for Marketers

  • PPC Campaign Planning & Validation

  • AI & PPC Industry Updates

📢 PAID MEDIA & ACQUISITION EXPERTISE

Google Advertising Certifications

  • Search Ads Certification

  • Display Ads Certification

  • Video Ads Certification

  • Shopping Ads Certification

  • Measurement Certification

  • AI-Powered Performance Ads

  • Google Digital Marketing & E-commerce

  • Google Fundamentals of Digital Marketing (IAB-Accredited)

Meta Advertising Certifications

  • Meta Certified Media Buying Professional

  • Meta Performance Marketing Specialist

  • Meta Measurement Specialist

  • Meta Social Media Marketing (Coursera)

  • Meta Digital Marketing Associate

Multi-Platform Strategy

  • LinkedIn Marketing Strategy Certification

  • StackAdapt Programmatic Essentials

  • StackAdapt Native Advertising

  • StackAdapt Advanced Programmatic Tactics

  • Pinterest Media Buyer Certification

  • Pinterest Performance Essentials

📊 DATA, ANALYTICS & AUTOMATION

Technical Marketing Stack

  • Google Analytics Certification (GA4)

  • Advanced Excel for Marketing & Analytics

  • Google Apps Script for Marketing Automation

  • Looker Studio Data Visualization (CXL)

CRM & Marketing Operations

  • HubSpot Digital Marketing Certification

  • HubSpot Digital Advertising Certification

  • HubSpot Email Marketing Certification

🌍 PROFESSIONAL SKILLS

Language & Communication

  • EF SET English Certificate - Upper Intermediate (B2)

  • Bilingual French/English Professional

🎯 CONTINUOUS LEARNING COMMITMENT

*This portfolio represents my dedication to staying at the forefront of marketing technology and strategy. I invest 30+ hours monthly in professional development to ensure I bring the most current, data-driven approaches to every project.*

🔗 VERIFICATION: All certifications are verifiable through respective platforms. Detailed course transcripts and certification IDs available upon request.