Hi, I’m Constant.
Bilingual Performance Marketing Strategist specialized in Paid Media & Analytics.(CXL certified)
🚀 About MeData-Driven Performance Marketing Isn't Magic. It's Method.
You don't just need more data—you need to know what to do with it. That's where I come in.
I'm a Performance Marketing Strategist, certified by the industry's best (CXL Institute), with one core focus: turning analytics into actionable growth.
I bridge the critical gap between data collection and business outcomes. I don't just set up tracking; I dive deep into GA4 to map customer journeys, identify bottlenecks, and uncover the why behind the numbers. This allows me to build and optimize paid media campaigns on Meta & Google that are guided by real insight, not just intuition.
My expertise is a fusion of:
Advanced Analytics: Mastering GA4 & Looker Studio to tell the story behind the data.
Strategic Paid Media: Running campaigns designed for maximum ROAS.
Conversion Optimization: Using frameworks like heuristic evaluation and and CRO to systematically improve user experience and boost conversions.
I'm a bilingual (French/English) professional, eligible to work in Canada via the Francophone Mobility program (LMIA-Exempt), and I am ready to bring my analytical passion and results-driven approach to a forward-thinking team in Calgary.
Let's connect and discuss how I can help you transform data into your most powerful asset.
🎓 Certifications
〰️
🎓 Certifications 〰️
🏆 Validated Expertise
CXL-Certified Strategist in advanced Digital Analytics & Paid Media, complemented by official platform certifications from Google, Meta, and StackAdapt.
I leverage elite methodologies and proven platforms to drive data-driven growth.
Profit-First Marketing: Reducing CAC by 94% and 300% Increase in Revenue
Category: Real Business Case (E-Commerce / Paid Media)
Focus: Performance Marketing · Data-Driven Optimization · Unit Economics
This real-world case study from my own eCommerce brand shows how I built a profitable acquisition model from scratch — integrating ad spend directly into product pricing, scaling social media ads, and achieving predictable, margin-secure growth even in a low-infrastructure market.
→ Key Skills: Paid Media Strategy · Funnel Optimization · Financial Modeling · ROAS Analysis
From Friction to Flow: Heuristic Evaluation & Landing Page Optimization Improved conversion rate by 22%
Category: Strategic Optimization Framework (CXL Methodology)
Focus: CRO · UX Psychology · Heuristic Evaluation
A full heuristic audit using CXL’s 7-core conversion principles (Relevance, Trust, Orientantion, Stimulance, Security, Convenience, Confirmation) to identify and fix UX barriers that limit conversions. This project demonstrates my ability to diagnose conversion problems and translate findings into actionable, data-backed recommendations.
→ Key Skills: Heuristic Analysis · Conversion Strategy · UX Optimization · Consumer Psychology
Turning Data into Decisions: Funnel Analytics & GA4 Insights Generated CAD 50K in incremental revenue
Category: Analytics & Insights (CXL Application)
Focus: Funnel Analysis · GA4 · Looker Studio · Data Storytelling
This case study illustrates how structured analytics can transform raw marketing data into growth insights. Using GA4 funnel visualization and event tracking, I showcase how to locate bottlenecks, analyze user behavior, and recommend measurable optimizations to increase ROAS and conversion rates.
→ Key Skills: Digital Analytics · Funnel Mapping · Data Visualization · Strategic Reporting
📞 Let's Connect
I am currently seeking Performance Marketing opportunities within an agency in Calgary and am excited to discuss how my skills can drive measurable growth for your team and clients.
📧 Email
ckonan1985@gmail.com
📱 Phone
+225 07 58 67 06 80 (Available on WhatsApp)
🌐 Portfolio
your-portfolio-website.com
📍 Location
Relocating to Calgary, AB
🇨🇦 Immigration Status
Eligible for Francophone Mobility (LMIA-Exempt)
